Social Franchise BlueStar

Over 2.8 million client visits for BlueStar

Working in seven provinces, with over 300 private clinics, our team in Viet Nam has made a huge impact in the first phase of their social franchise project with over 2.8 million client visits.

Since 2007, the 'Socialising reproductive health services to improve the sexual and reproductive health of the Vietnamese population through social franchising' project has enabled the successful implementation of social franchises in Hanoi, Hai Phong, Khanh Hoa, Ho Chi Minh city, Binh Duong, Dong Nai and An Giang.

Marketing their services using a voucher scheme, means providers have been able to promote services to vulnerable clients such as young people and migrant workers.

As a result of their success in phase one, we have prevented 357,000 unintended pregnancies, 318 maternal deaths and 367 unsafe abortions. The programme has received funding for a second phase. Their plan, by the end of 2015, is to make their social franchise model sustainable, enabling them to continue providing services through the private sector in Viet Nam.

Best of luck to Hang and her team in Viet Nam as they push social franchising to new heights with phase two of their project.

EZS.VN
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